Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context - Université Savoie Mont Blanc Access content directly
Journal Articles Journal of retailing and consumer services Year : 2017

Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context

Abstract

Recent academic studies have reexamined the link between satisfaction and loyalty by introducing actual loyalty behavior. Results of these rare studies are still inconclusive and point out the weakness of the link between satisfaction and behavioral loyalty. This work extends these previous studies by investigating the links between perceived value, satisfaction, attitudinal loyalty and behavorial loyalty. It highlights that perceived value is a better predictor of attitudinal loyalty and behavorial loyalty (number of visits and total sales) than satisfaction. Individual moderating influences are also discussed.
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Dates and versions

hal-01592035 , version 1 (25-09-2017)

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Rémi Mencarelli, Carole Lombart. Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context. Journal of retailing and consumer services, 2017, 38, pp.12-21. ⟨10.1016/j.jretconser.2017.04.008⟩. ⟨hal-01592035⟩
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