Skip to Main content Skip to Navigation
Journal articles

Soft power and corporate imperialism: maintaining British influence

Abstract : It is often suggested that Britain has lost its great power status since the fall of Empire. Yet, whilst its military and economic power has undoubtedly been weakened, it continues to exert power and influence and to promote national interests via the exercise of both hard and soft power. Far from representing a novel strategy, this simultaneous deployment of both forms of power may be considered as a continuation of the dual imperial strategy of gunboat diplomacy and winning hearts and minds at home and abroad. Yet, the postcolonial era does represent some novelty: as was clear under the Conservative-led coalition and is now evident under a Conservative majority government, soft power is no longer exercised principally via cultural diplomacy, through, for example, the British Council, but increasingly via large companies which promote British economic and political interests through corporate imperialism.
Document type :
Journal articles
Complete list of metadata

Cited literature [31 references]  Display  Hide  Download

http://hal.univ-smb.fr/hal-01662053
Contributor : Emma Bell <>
Submitted on : Tuesday, December 12, 2017 - 4:22:14 PM
Last modification on : Monday, April 12, 2021 - 3:40:03 PM

File

SoftPowerCorporateImperialism....
Files produced by the author(s)

Identifiers

Collections

Citation

Emma Bell. Soft power and corporate imperialism: maintaining British influence. Race and Class, SAGE Publications, 2016, 57 (4), pp.75 - 86. ⟨10.1177/0306396815624865⟩. ⟨hal-01662053⟩

Share

Metrics

Record views

277

Files downloads

2259