Does It Pay to Be Green? The Case of French Ski Resorts

Abstract : This article aims to measure the influence of two environmental strategies: “concerned citizen” and “proactive” strategies on firms’ performance. A two-step data envelopment analysis (DEA) procedure is therefore used on a sample of 38 French ski resorts. First, the DEA method is used to evaluate ski resorts’ operational performance. Second, the impact of environmental strategies on their performance is analyzed via a bootstrapped truncated regression model. Contrary to findings of current studies, these results show that a “proactive” environmental strategy is not more positively correlated with firms’ performance than a “concerned citizen” strategy. The research highlights an inflection point on the correlation between environmental strategy and organization’s performance. By clarifying which green initiatives lead to performance improvements, this study helps managers defining their most advantageous environmental investments.
Type de document :
Article dans une revue
Journal of Travel Research, SAGE Publications, 2015, 55 (7), pp.889-903. 〈10.1177/0047287515601238〉
Liste complète des métadonnées

Littérature citée [96 références]  Voir  Masquer  Télécharger

http://hal.univ-smb.fr/hal-01591790
Contributeur : Gersende Gatellet <>
Soumis le : lundi 13 novembre 2017 - 15:58:44
Dernière modification le : mardi 14 novembre 2017 - 14:13:26

Fichier

Robinot_JTR_2015.pdf
Fichiers éditeurs autorisés sur une archive ouverte

Identifiants

Collections

Citation

Olga Goncalves, Elisabeth Robinot, Hélène Michel. Does It Pay to Be Green? The Case of French Ski Resorts . Journal of Travel Research, SAGE Publications, 2015, 55 (7), pp.889-903. 〈10.1177/0047287515601238〉. 〈hal-01591790〉

Partager

Métriques

Consultations de la notice

38

Téléchargements de fichiers

18